Business & Brand Coaching For Women In Business
Clarity, Strategy & Growth - Rooted in Your Vision.
For women in business, startup founders, wellness brands, and small business owners who are ready to build aligned brands, expand with purpose, and launch powerful new business directions. You’re Not Stuck, You’re Ready for Strategy. You’ve outgrown your brand or maybe it never quite fit.You’re holding onto a new powerful idea but unsure how to shape or share it. You feel the urge to grow but need a clear, strategic approach that honours both your vision and your capacity. That’s where I come in. Through one-on-one coaching for small business owners, I help you uncover your brand’s true essence, align your offers with your goals, and map forward momentum through strategic clarity, brand positioning, marketing approaches and business expansion opportunities.
Our branding design studios’ focus is not only on creating an aesthetically pleasing design but also encapsulating what the business stands for and establishing an emotional connection with consumers.
Our first step towards small business branding is to uncover your business goals and what brand personality you wish to exude to your consumers. This provides us with a foundation of your brand ethos and how people should envisage your business when they see your brand.
We then begin to research your target market to understand what their needs, wants and desires are so that we can uncover what aspects of design influence their buying decisions. This market research also helps inform how best to connect with your target audience emotionally, and what factors will help establish a connection and build a lasting relationship between your brand and consumer.
We analyse the competitors in your marketing space, comparing positioning and points of differentiation. This can often be overlooked by other branding companies and is a key factor to be considered within your small business marketing strategy. By evaluating what branding strategy your competitors are using, we can tailor your branding design so that it speaks louder and stands out! Next, our brand design studio dissects all the valuable research & insights to formulate your logo, which will become the face of your company. This step is crucial for small business branding as it needs to resonate with your intended audience. Once your logo is complete and approved we can then begin with graphic design requirements and developing your brand theme, style guide, and visual communication needs which will be used across all your marketing and branding activities. Also in need of a website, don’t worry, we can provide website design and development.